What is on the page
- Fixed costs
- Costs that stay the same whether you sell one unit or a thousand: rent, salaries, insurance, loan payments, subscriptions. Use one period consistently (a month is easiest).
- Variable cost per unit
- What each additional sale costs you: materials, packaging, direct labor paid per unit, payment processing, shipping, commission. If it does not change when you sell one more, it is fixed.
- Contribution per unit
- Price minus variable cost: what each sale contributes toward fixed costs, and after break-even, toward profit. Contribution margin % is the same thing as a share of price.
- Break-even units and sales
- Fixed costs divided by contribution per unit gives the units; times price gives the revenue. Below this you lose money; above it, each unit adds its contribution to profit.
- Target profit
- Add the profit you want to fixed costs and divide again. For a sole proprietor whose pay is not in fixed costs, the target profit is your pay.
- Margin of safety
- How far expected sales sit above break-even, as a percentage. Under 20% means a modest downturn puts you in loss.
- Sales mix and weighted CM
- When you sell several things at different margins, break-even depends on the mix. Each product's margin is weighted by its share of revenue; the sum is the average margin the mix earns per dollar of sales.
- Billable %
- The share of working hours you can actually bill, after admin, marketing, proposals and unpaid revisions. Solo professionals typically manage 50 to 65%; agencies plan on 65 to 75% for delivery staff.
Which worksheet to use
- Single product: one main product or service, or a representative average unit (average ticket in a café, average job for a cleaner). Fastest way to a number.
- Multi-product: several lines with different margins. Shows how the mix moves break-even and which products carry the business.
- Service hours: anyone who sells time. Builds owner pay into fixed costs, so "break-even" means a real salary, and checks the answer against the hours you can honestly bill.
Break-even in plain terms
Every sale brings in its price and takes out its variable cost; what is left is the contribution. Fixed costs are the pile that contributions have to fill before anything is profit. Break-even is when the pile is full. A bakery with $8,500 of monthly fixed costs and a loaf that sells for $9.50 and costs $2.85 to make contributes $6.65 per loaf; $8,500 ÷ $6.65 is about 1,278 loaves a month, or roughly 43 a day over 30 days. Every loaf after that is $6.65 of profit. Change any input and the answer moves: a 50-cent price rise drops break-even by about 90 loaves; a $400 rent increase adds 60.
The formula assumes costs behave linearly and the mix stays constant which is roughly true over the range a small business operates in. It's a planning tool, not an accounting one: use it to test prices, to size a decision (does the new hire pay for herself at 30 more sales a week?), and to know the number that keeps you up at night.
How to fill it in
- Pick a period; a month is usual. List every fixed cost for it. Include a realistic owner salary if you want the result to mean "paid".
- Work out price and variable cost per unit (or per hour). For a mixed business, estimate each product's share of revenue from last month's sales.
- Enter expected volume and a target profit. Excel calculates contribution, break-even units and sales, target units and margin of safety.
- Test changes in the notes box: price up 5%, a cheaper supplier, dropping a low-margin line. Re-enter and compare.
- Revisit quarterly, or whenever a fixed cost changes.
Common mistakes
- Leaving owner pay out of fixed costs and then being surprised that "break-even" leaves nothing to live on.
- Treating semi-variable costs (utilities, hourly staff) as fully fixed or fully variable; split them.
- Forgetting payment processing fees, shipping and returns in variable cost; at 3 to 5% they move the answer.
- Using list price when the real average price after discounts is lower.
- Comparing a monthly break-even with annual expected sales. Keep the period consistent.
Editing the Excel versions
In Excel the contribution, margins, break-even units and revenue, target units, margin of safety and (on the mix sheet) the weighted average margin and per-product units are all formulas. Change a price or a cost and watch the break-even move; that's the point of the sheet. Add rows inside the fixed-cost table and the total follows. Use the P&L for the fixed-cost figures, and the quote or estimate templates once you know the price that works.
Questions
What is the break-even formula?
Break-even units = fixed costs ÷ (selling price per unit − variable cost per unit). Break-even revenue = break-even units × price, or fixed costs ÷ contribution margin %. To include a profit target, add it to fixed costs before dividing.
Is my own salary a fixed cost?
Treat it as one if you want break-even to mean "the business pays me". Many solo businesses leave it out and then call the target profit their pay; either works as long as you know which you did. The service version builds it in.
What is a good contribution margin?
Depends on the business: retail 30 to 50%, restaurants 65 to 75% on food (before labor), services 60 to 90%. More useful than the benchmark is the trend: a falling margin means costs are rising faster than prices.
How do I find variable cost per unit?
Total the costs that scale with sales over a period (materials, packaging, direct hourly labor, processing fees, shipping) and divide by units sold. For services, variable cost per hour is usually small: software per client, travel, subcontracted help.
Why does the multi-product sheet need the sales mix?
Because break-even revenue depends on the average margin you earn per dollar, and that average is set by how much of each product you sell. A shift toward low-margin items raises break-even even if total sales are unchanged.
Comments and questions
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